Innovation Trends Book – KPMG

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In March, KPMG published its Innovation Trends Book, titled The Intelligence Economy. This report explores current dynamics and upcoming challenges to ensure a future where artificial intelligence remains a tool that serves humanity. KPMG deciphers the key developments that will shape our world in 2025.

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The firm highlights six major trends that will redefine innovation and its impact on society:

1️⃣ The Power Enterprise – Opening new horizons for growth, emerging AI technologies must be integrated into sovereignty models that are more acceptable in terms of technological dependence and value sharing. A challenge to ensure that current transformations give rise to true "power enterprises."

2️⃣ Friendly Intelligence – Building beneficial human-machine collaboration. The "agentic revolution" forces us to rethink the role and anticipate the regulation of these “friendly intelligences,” which are as helpful as they are potentially invasive.

3️⃣ The War on Fake – Restoring trust in the face of digital manipulation. The multiplication of AI-generated content paves the way for a dangerous war on fake, where misinformation and malicious exposure threaten both companies and democracies. New challenges around data protection arise, emphasizing the need to bring prevention back into our everyday digital behaviors.

4️⃣ The School of Hybrid Intelligence – Reinventing learning in the age of automation. The automation driven by AI compels us to rethink job scopes and learning models. A necessary shift to establish a new skill-sharing balance between humans and machines in the era of hybrid intelligence education.

5️⃣ The New Leonardos – Unleashing human creativity beyond algorithms. AI and robots are transforming business models, but are they paving the way for a new generation of inventors and creatives?

6️⃣ Augmented Ecology – Leveraging AI to accelerate environmental transition. What if technological revolutions became our greatest allies in facing climate challenges?

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“We are convinced that innovation is a key driver of sustainable progress. We turn emerging opportunities into concrete, meaningful, and lasting solutions, creating added value for our clients.”

Albane LIGER BELAIR, Partner & Director of Innovation, KPMG France

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Discover the 2025 Innovation Trends in French here